OI is the line of products conceived in Davines research laboratories to offer absolute beauty to all types of hair and skin.
The OI line is born from the balance between sensoriality, versatility and effectiveness, to offer absolute beauty treatments, respecting man and the environment.
All the products of the OI line contain Rouncu oil, a plant native to Amazinia, also known by the name of "anotto". The oil extracted from Roucou seeds is very rich in beta-cortene (100 times more than carrot) which has a restructuring function on the hair and promotes proper growth. It significantly decreases cell damage due to UV straps, prevents aging, and is rich in trace elements. It is also rich in ellagic acid, known to be a powerful neutralizer for free radicals.
The OI formulations are produced using renewable energy and packaged in CO2 compensated packaging.